Why does gender diversity matter when it comes to product and service innovation? What has research shown? And what does hard-won experience tell us?
With good examples from Sweden and Norway, Innovation & Gender show how businesses gain a competitive edge by integrating a gender perspective into their innovation work – a much needed boost as global competition becomes increasingly tough.
This book is the result of a collaboration project between two countries, Norway and Sweden and three different public agencies, Innovation Norway, Tillväxtverket - the Swedish Agency for Economic and Regional Growth and Vinnova - Swedish Governmental Agency for Innovation Systems. Common to all these agencies is a mission to increase growth by innovation.