Technical aid that help women take sounder risks with their long-term savings, increasing economical equality

Purpose and goal

The purpose and goal of the project has been to develop technical prototypes to aiding the user in understanding the relation between her existing risk taking with her savings and the suitable level of risk taking, with a focus on women. Within the frame of the project several concepts and prototypes have been user-tested. The tests have vastly increased the company’s understanding of how to solve the problem, but also the importance of it being solved. The company’s goals with the project has been fulfilled through the development of prototypes for said purpose, based on these learnings.

Expected results and effects

The clear result is the development of a technical prototype that fulfils the goals that the company had with project, and the opportunity to further integrate it into the existing products of the company. However the more unexpected result, one that the company values at least as high, are conclusions regarding how financial risk is to be communicated in order for it to be understood. Hint: It is NOT like the industry communicates risk today. A possibility to further develop these results could have a major positive impact on the company and its customers, as well as on the industry as whole.

Planned approach and implementation

The company has completed the project using agile methodology, primarily concerning iterative development and user testing of concepts and prototypes. Testing has been done with users from the target user group. Said project method has been crucial for the company to develop a prototype that really fulfills the project goal. Further, thanks to the iterative way of working and user involvement the company has reached unexpected conclusions concerning how the industry gold standard in communicating risk fails at its very purpose.