New foods have the potential to lead to healthy products, sustainable production methods and jobs. But today it is a long and costly process to get a new food, such as insects or algae, approved. Existing regulations to protect people from dangerous foods have the side effect of slowing down the development of new and sustainable food.
There is a need for more space for innovation in the food system to promote the development of new and sustainable food. Together with a number of authorities, research actors and representatives of the industry, we work to develop new methods for integrating new foods and new food production that are healthy and produced in a circular way.
New raw materials, new products and new ways of producing food
New innovative foods can be both new raw materials, such as chia seeds, and new products, such as oatmeal, that can meet or create a demand among consumers. It can also be about new ways of processing, producing or eating food. Innovative food is not only the end result but also the way there.
By working with everything from large and small food producers, authorities, logistics and technology companies, retailers, schools and restaurants, we can discover which policies and rules hinder, and which can promote innovation, new business models and behavior change.