Kelp - Food for the future
| Reference number | |
| Coordinator | BOHUS SEACULTURE AB - Gåsö arkipelagen |
| Funding from Vinnova | SEK 300 000 |
| Project duration | November 2019 - October 2020 |
| Status | Completed |
| Venture | Innovative Startups |
| Call | Innovative Startups step 1 autumn 2019 |
Purpose and goal
We have succeeded in developing a new but traditional processes for handling Suger kelp that makes it an attractive raw material and consumer product. The processes are simple and cost effective and give god shelf life and quality. The new processes are a good complement to already known preservation methods such as drying and freezing. During the project, we have developed a graphic profile with clear design language and a new logo. We have also registered two brands and launched another that could not be registered by PRV. We have created a customer database (CRM) to handle our customers.
Expected results and effects
Bohus SeaCulture has created routines for packaging Suger kelp in different formats that provide different opportunities to include Suger kelp in the Food production chain. We can now offer food manufacturers an optimal raw material that can be added in the way that suits them. Each product has a storage method that is standard in the Food industry. A consumer product was launched in the summer of 2020 and has been very well received. We have started sales to deli stores. Sales to major Food producers are slower and we have two project underway that could mean big revenues in the future.
Planned approach and implementation
The project and implementation were very good. We early got in contact with RI.SE, who quickly gave us the opportunity to experiment on a lab scale. Then we got in touch with ScandicPelagic, which normally processes herring. They shared their knowledge. We rented their premises which are adapted for Food processing and are located nearby. We were able to quickly create a product for deli stores as our graphic profile was done and launched SaltTång by midsummer. All the pieces fell into place. Now we need to get the larger Food producers to develop a consumer product.