Wiraya RTCD - innovative outbound communication through the use of Artificial Intelligence

Purpose and goal

The purpose & goal of the project were to develop the first prototype of an innovative outbound communication platform that, with artificial intelligence, optimizes the conversion rates. The assessment is that the project has achieved its purpose and goal with the prototype that has been developed and tested in a production environment with communication done towards real end customers. Decisions about when and what to communicate are taken by models built by different types of machine learning algorithms and we have seen an increase in conversion in the tests we have conducted.

Expected results and effects

The direct effects of the project are that we have a good working framework to continue our development from. Further results of the project are that we have developed a machine learning platform with associated architecture for receiving, storing and processing data. From a customer perspective, we can offer the ability to receive data, conduct analysis, and build models that predict when and what we should communicate to increase the conversion. In our tests, we´ve seen an increase in conversion compared with previous manual methods.

Planned approach and implementation

The design and implementation of the project have worked very well and has given many new insights for future work. The project was divided into four different work packages: WP1 Algorithm Ideation, WP2 - System Architecture, WP3 Develop Demonstrator, WP4 Verification of Solution. During the project, we redistributed time from WP3 to WP1 because we underestimated the complexity of WP1.