SimplyCITY - Marketplace for user-centered sustainability services
| Reference number | |
| Coordinator | Uppsala Kommun - Avd. Näringsliv |
| Funding from Vinnova | SEK 1 353 337 |
| Project duration | October 2018 - March 2021 |
| Status | Completed |
| Venture | Urban Europe |
Purpose and goal
An upscaling and visibility of regional sustainability services (RSUS) through an aggregating platform. Raise awareness for a sustainable city lifestyle and increase the number of engaged urban citizens by developing methods and tools for nudging a community towards the consumption of regional sustainability services. Initiate and foster international knowledge transfer and collaboration in scaling smart city initiatives. See https://www.simplicity-project.eu/ stadtmacherei-salzburg https://www.simplicity-project.eu/cykla-med-pelle-cycling-with-pelle
Expected results and effects
Upscaling and visibility of regional sustainability services (RSUS) through an aggregating platform. Raise awareness for a sustainable city lifestyle and increase the number of engaged urban citizens by developing methods and tools for nudging a community towards the consumption of regional sustainability services. he web platform and corresponding mobile application were published for pre-testing in March 2020 and first usability design-tests took place in cooperation with the University of Salzburg (June 2020). It already included some of the incentivisation and gamification features needed for achieving higher motivation with users (e.g. challenge system; reward system with “city heartbeats”; information and awareness-modules (e.g. information tours to points of interest for sustainability services). After the first user-testing (questionnaire for user-feedback) and the evaluation of proof-of-concept in fall 2020/21, some features of the platform were adapted (see D7.2 Evaluation Plan, Results for Design and Usability Evaluation, p.8ff ). The major achievement in the second project year was the launch of the SimpliCITY-prototype platform and mobile application, called in German “Stadtmacherei” and the transfer of this concept to the needs of the cooperation partner City of Uppsala. The conceptual design and functionalities for incentivisation and nudging of the German prototype platform has been transferred to the local Swedish App, called “Cykla med Pelle app” with the help of a local Swedish cooperating IT-company, called Sisyfos Digital AB (see Swedish subcontractors).
Planned approach and implementation
** Denna text är maskinöversatt ** The project has focused on building a digital platform for accessing sustainability services for the public in Austria (Salzburg) and Sweden (Uppsala). The digital platform has been built as a CMS (Content Management System).Österrike built it from scratch, but Uppsala started from a Swedish solution that was already in use. The difference between Salzburg and Uppsala has been the view and access Sweden / Uppsala has chosen a solution that is economical, and start-up-friendly in terms of scalability.