Profession Nudge: Inspiration and Innovation through Norm Conscious Work Processes in New Collaborative Systems

Purpose and goal

This pre-study has created common platform for a main project addressing the needs to attract younger people with complementary competences and background to education and work that industry needs. The project idea is to create a model and norm conscious cross-collaboration work processes between schools, industry, science center, and academy/institutes.

Results and expected effects

The planned main project expects to develop a mutual understanding of collaborating partners´ drivers, norms, prerequisites etc. Impacts are expected such as increased innovability through attracting more younger students with different skills, background and competences to education- and work needed by industry. Further, equal conditions for different schools and individuals are created when an industrial perspective is integrated in education. Thus, this has opportunities to ramp-up dissemination and exploitation of on-going initiatives.

Approach and implementation

Drivers, approaches, and challenges have been identified through interviews, observations and a workshop with representatives from schools, industry, and a science center. Challenges are decreasing number of recruitment base, possibilities of fulfilling industrial diversity targets, e.g. gender, culture. and organizational approaches enabling integration of industrial issues in education in lower degrees. The pre-study is carried out by Swerea IVF, Universeum, Linköpings University, and Luleå University of Technology in collaboration with industry and schools.