Preventive health - new business models for prevention

Purpose and goal

The project aims at further understanding the business logic of preventive healthcare and analyses external factors, agency and driving forces as well as needs and preconditions for interplay between different public and private stakeholders and civil society. The project lists challenges and possibilities which show the necessity for stakeholders of an active approach to a precipitating and dynamic development. The project further discusses how to create tangible preconditions in preventive healthcare for a more effective interplay between all sectors of society.

Expected results and effects

The project visualizes key challenges facing stakeholders aiming at developing or updating efforts within preventive healthcare. The project report lists common challenges and possibilities and analyses sequential consequences. The analysis identifies probable crossroads. The report further suggests, given interest from named stakeholders, a dialogue aiming at a test bed in a sizeable municipality. Occupational health and work environment are proposed as starting points. The test bed is also suggested to harbour a Life Science portfolio.

Planned approach and implementation

The project team has conducted i) four workshops with representatives from policy, business, public sector and civil society, ii) 31 semi structured interviews with key players in healthcare and preventive healthcare, all with an interest of, or stated responsibility, for preventive healthcare in Sweden, iii) desktop research and analysis and iv) additional interviews with a select number of key players in order to verify results and suggestions regarding discussions of potential test beds. The project delivers a final report entitled ”Easy solutions. Difficult choices”.