InfraSweden2030 idea challenge to attract talents to the transport infrastructure industry
|Coordinator||STUDENT COMPETITIONS AB|
|Funding from Vinnova||SEK 311 000|
|Project duration||June 2017 - March 2018|
Purpose and goal
117 students were attracted to the competition and over 1800 website visitors visited the competition website. 1 winner and 9 finalists were selected and all students were given the opportunity to network and discuss about possible future opportunities (internship, graduate work, jobs) with representatives from InfraSweden2030 and Nynas, Skanska, Dynapac and NCC who participated in the project and contributed financially for the final event, as well the prize money to the winner. There is a great potential to spread the competition to even more universities and audiences.
Expected results and effects
We are pleased with the outcome of the competition. 1 winner and 9 strong finalists have been selected. All are potential candidates who can be recruited by the transport-infrastructure industry. We managed to increase the awareness in the target group aged 20-30. We attracted students from all around the country, from renowned universities and we had over 1800 visitors to the competition website. We got a good breakdown between the genders (54%) men and (46%) women who registered for the competition.
Planned approach and implementation
In this competition we wanted to attract students to the transport-infrastructure industry in Sweden through a student competition. The competition meant to market working opportunities in the transport infrastructure industry and attract talented students. We estimate that this went well according to plans as we found 10 strong candidates that NCC, Dynapac, Nynas and Skanska have contacted and who they can recruit for future internship, graduate work or job opportunities.