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EasyAngle - strengthening competence in business development to take an innovation to market

Reference number
Coordinator Meloq AB
Funding from Vinnova SEK 199 200
Project duration April 2017 - August 2017
Status Completed
Venture Medtech4Health: Competence Enhancement in SME

Purpose and goal

The purpose of this project was to develop a plan for launch of the EasyAngle outside the Nordics. This was done successfully during the project and today our internationalization activities are based on this plan.

Expected results and effects

The expected effects of the results of this project is fast and efficient launch of the EasyAngle outside the Nordics. We have already establised collaborations with partners in France and Switzerland and are having discussions with other partners in a number of countries.

Planned approach and implementation

An analysis of a number of launch-strategies, e.g. direct sales, distributor, agents etc. was evaluated by the consultant in collaboration with Business Sweden. After this a number of key-partners were identified and these were visisted by the consultant and one of the founders. These meeting was a great way to create personal relationships which enabled a quick start of a commercial collaboration.

External links

The project description has been provided by the project members themselves and the text has not been looked at by our editors.

Last updated 25 November 2019

Reference number 2017-01694

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