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Drive Sweden Business Model Lab

Reference number
Coordinator Kungliga Tekniska Högskolan - KTH ITRL
Funding from Vinnova SEK 600 000
Project duration November 2020 - August 2021
Status Completed
Venture Strategic Innovation Program Drive Sweden

Important results from the project

** Denna text är maskinöversatt ** The goal was to undergo in-depth studies with partners to develop business models that are verified with customers and partners to test hypothesis which bridges the "death valley", ie the point where innovation companies have developed and verified a solution but still failed to generate commercial entry and revenue. These cases have in common that work in practice has removed barriers to commercialization through business modeling, development or completely new BMs and the establishment of partnerships to remove barriers to commercialization.

Expected long term effects

** Denna text är maskinöversatt ** Results show that Univrses business model (AM) based on visualization of urban city data is verified with two potential customers. Elonroad has resulted in a new AM with stationary automatic charging as a service through collaboration with Vattenfall Energy Solutions. Freelway´s business modeling has resulted in a new service for on demand traffic at destinations that have been launched. Luvly has resulted in a new AM for the company´s patented production process, which enables competitive advantages for carriers such as Bring.

Approach and implementation

** Denna text är maskinöversatt ** The implementation of BML scale up has gone according to plan. The BML team conducted several workshops, interviews, match making with partners / potential customers designed to develop and verify business models. The methodology in BML scale up is based on in-depth business modeling, use of tools such as Business Model canvas and value proposition canvas, verification with customers and partners to test hypothesis. In general, the work with cases was carried out according to this method. However, each case naturally involved several unique parts.

The project description has been provided by the project members themselves and the text has not been looked at by our editors.

Last updated 20 October 2021

Reference number 2020-04234

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