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Digital platform for the development of reduced and no added sugar products

Reference number
Coordinator BAYN EUROPE AB
Funding from Vinnova SEK 500 000
Project duration February 2018 - April 2018
Status Completed

Important results from the project

The aim was to assess the feasibility of the proposed digital platform to solve the sugar reduction problem and generate sustainable business revenue: - Communicate the project idea to the interviewees to collect their feedback/comments for an objective viewpoint. - Identify beachhead strategy to focus on scalable market resources and strategy. - Evaluate the customer segmentation and their willingness to pay. - Identify strategic partnership and consortium for the project construction.

Expected long term effects

We had good participation, and the result was very positive; - Added sugar replacement does not meet food producers´ real needs, E-commerce is key success factor in this concept to secure sustainable business; - Technical gap was confirmed minute due to the existing tech - The proposed R&D platform for sugar reduction converts the project to a learning business platform as a masterpiece solving the problems of overconsuming sugar. It is a big and unique IP project with huge market potential/volume.

Approach and implementation

The interviewees were food/ingredient producers, retailers and sustainability stakeholders; - A prototype was available, showing the proposed platform to be very powerful: - passw. eureba4ever - The plan is to convert Bayn´s internal R&D tool to an external one, to shorten the NPD process for SME food producers. The feasibility study showed that it broadened the plan and would be a unique business platform model with a commission/subscription revenue income stream.

External links

The project description has been provided by the project members themselves and the text has not been looked at by our editors.

Last updated 4 June 2019

Reference number 2018-00120

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