Digital platform for the development of reduced and no added sugar products
|Coordinator||BAYN EUROPE AB|
|Funding from Vinnova||SEK 500 000|
|Project duration||February 2018 - April 2018|
Purpose and goal
The aim was to assess the feasibility of the proposed digital platform to solve the sugar reduction problem and generate sustainable business revenue: - Communicate the project idea to the interviewees to collect their feedback/comments for an objective viewpoint. - Identify beachhead strategy to focus on scalable market resources and strategy. - Evaluate the customer segmentation and their willingness to pay. - Identify strategic partnership and consortium for the project construction.
Expected results and effects
We had good participation, and the result was very positive; - Added sugar replacement does not meet food producers´ real needs, E-commerce is key success factor in this concept to secure sustainable business; - Technical gap was confirmed minute due to the existing tech - The proposed R&D platform for sugar reduction converts the project to a learning business platform as a masterpiece solving the problems of overconsuming sugar. It is a big and unique IP project with huge market potential/volume.
Planned approach and implementation
The interviewees were food/ingredient producers, retailers and sustainability stakeholders; - A prototype was available, showing the proposed platform to be very powerful: https://bjafdm.axshare.com/prototype/login/bjafdm?path=home.html - passw. eureba4ever - The plan is to convert Bayn´s internal R&D tool to an external one, to shorten the NPD process for SME food producers. The feasibility study showed that it broadened the plan and would be a unique business platform model with a commission/subscription revenue income stream.