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Beanlopp-´Growth Hacking´: Att mäta sig till framgång genom datadriven marknadsföring

Reference number
Coordinator Kalmar Science Park AB
Funding from Vinnova SEK 300 000
Project duration January 2017 - March 2017
Status Completed

Purpose and goal

The project gave us the opportunity both to broaden and deepen our knowledge and understanding for the data sources and needs of our targeted market, but also to identify and initiate cooperation with a partner active in digital marketing. The collaboration has led to a deeper knowledge of the problem area, as well as a clear market validation.

Expected effects and result

The project has resulted in that we now have a system with enhanced functionality, and a partner who has clearly verified market needs. Furthermore, the project has resulted in a clear and thorough roadmap for the development and near future launch.

Planned approach and implementation

The project design and implementation has been right and has been successful. The project has resulted in an exciting new collaboration and a planned launch in 2017. Data sources have been explored and broadened the offer. Business model is adapted based on new learning and knowledge.

The project description has been provided by the project members themselves and the text has not been looked at by our editors.

Last updated 25 November 2019

Reference number 2016-04885

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