Activities autumn 2017
|Funding from Vinnova||SEK 1 950 000|
|Project duration||December 2017 - July 2018|
Purpose and goal
The aim of the project was to draw attention to the possibilities of metals, and in particular to inspire young people to deepen in the subject and to opt for careers in the field. The first goal was achieved, the two parts that so far were launched publicly received great attention and the expectation is that also the third shall attain some. To what extent this really attracts young people to choose a career in the metals industry remains to be seen.
Expected results and effects
The activities have received media attention, invitation to exhibitions and further assignments. It has undoubtedly resulted in greater attention for the possibilities of metals. The expected effect of this is that especially young people are attracted to the possibilities of metals and choose to work with or around metals.
Planned approach and implementation
The activities were created by artists in three different genres - fashion, film and craftmanship. After basic discussions about purpose and focus, the artists were given more or less free hands. This was partly due to previous collaborations having created mutual trust, partly because it is in the nature of the matter to leave artistic work to artists.