3D Fashion Design Simulation
|Coordinator||Stockholms universitet - Institutionen för data- och systemvetenskap|
|Funding from Vinnova||SEK 2 830 000|
|Project duration||December 2016 - June 2019|
Purpose and goal
Current fashion market has short life-cycles, limited accuracy and high impulse buying, resulting in misfits between supply and demand. Designers are now using 2D-tools, which provide flat and static descriptions that require highly skilled experts to evaluate and comment. We will build an innovative service through which fashion designers can build realistic 3D-models of their ideas and sketches of potential upcoming garments and then communicate them to potential consumers.
Expected results and effects
The main purpose of the project is to use the initial ´user/consumer´ feedback and then reduce over-production. 3D-modelling services are also motivated since it would allow to test more size alternatives on more bodies; reduce amount of physical test products; increase speed of production and shorten lead times from idea to production and increase insurance of production compatibility with pattern.
Planned approach and implementation
The service will be designed by collaboration between users and experts in available technology. The user elicitation will be done with fashion designers, PR experts and communication experts. The 3D-modelling services will draw on available software in fashion production and in computer gaming. The industrial demand is represented by H&M and Stockholm Fashion District. Stockholm University contributes with expertise in interaction design, animation, game technology and 3D-modelling. The Swedish Fashion Council contributes with expertise in communication PR and marketing.