UoI, Upsalite® - Concrete business possibilities from an impossible material

Purpose and goal

We have developed a business strategy for DM (business plan, trademark strategy and market plan for the dehumidification segment), and it has taken us to the national final in Venture Cup! We have also secured a good PCT patent application and are currently preparing the first reply to the Office Action.

Results and expected effects

The results of the work packages have been critical milestones in the company´s commercialization process. Thanks to this project we now have a solid and well-developed business plan that will be the foundation for a future investment round and give att stakeholders consensus on the company´s strategy and execution plan. We have also strengthened our IP protection further with a well-formulated PCT application, and has already received the first report from the patent examiner. We have developed a brand and trademark strategy for the brand Upsalite to create value in the company.

Approach and implementation

AP1: Business plan. Contents: Vision, goals, business model, market plan, HR, IP, Execution, financing, production and distribution. AP2: Brand strategy. A strategy has been developed for the brand Upsalite to best use the name, protect it and create value in the company. AP3: PCT application has been filed and the first reply to Office Action is under preparation. AP4: Assessment of Market Opportunities in adsorption. We have, in customer collaborations, compared how well Upsalite® perfoms against the best available materials today in various adsorption applications.