UbiGo Stockholm Further development
Purpose and goal
The UbiGo MaaS service in Stockholm is launched in co-operation with the PTA (SL), car sharing, rental car, taxi and bike share companies. The first customers use cards to access public transport. Upscaling requires full integration of public transport. The project will develop a dynamic car pool that combines the rental car´s benefits with the fixed pool car. UbiGo cooperates with real estate actors, offering their residents a combined mobility service. The project will determine how a cost-effective customer recruitment and geographical deployment should be carried out.
Expected results and effects
The project has three main deliveries, given a MaaS service already in operation: 1) Integrated public transport (SL) - technical, contractual, business and processual 2) Concept for dynamic car pools 3) Concept for rapid geographic expansion in co-operation with real estate actors
Planned approach and implementation
WP1: Overall project management, month 0-13 WP2, Integration of SL ticket and processes, month 4-10 WP3, Dynamic car pool, month 1-9 WP4, Geographical recruitment and upscale, month 3-14