Scandinavias first Social supermarket by Stockholms Stadsmission

Purpose and goal

The purpose of the project was to establish the first social supermarket in the Nordic countries. The goals were to: - Lower the amount of functional food going to waste - Allow economic relief pertaining to food purchases for people living in poverty - Create opportunities for work and work integration, specifically for people who are outside of the labour market Long-term goals include : - Increased self-empowerment for store members - People in work integration reaching paid jobs or education - Systematic positive changes in the industry conserning food waste management

Expected results and effects

The first social supermarket in the Nordic countries, named ´Matmissionen´ (the Food Mission) opened on December 8:th. Up until the 29:th of February: - 79 tons of food that would have gone to waste foud it´s way to customers and organisations - More than 1200 members were registered, allowing for purchases with 70 % discount or more, increasing their economic freedom. - 13 people were part of the work integration process. The long-term effects are difficult to identify, due to the short timespan, but an in-depth evaluation is planned after a new store has been opened.

Planned approach and implementation

The concept for the store was developed in close collaboration with co-founder Axfood. 13 producers and companies within and with ties to the food industry were also part of the development as financiers. Overall, the close collaboration with major actors in the industry has been essential for establishing as good a model as possible. Axfood and the o ther financiers have also been responsible for the majority of the food donations, but increasingly other actors started to donate larger quantities as well, after having heard of the store through media, members and such.

External links

Matmissionens hemsida Matmissionens facebook sida