Returnhelper/Returnado - Innovating, and making returns available for all consumers within e-commerce
|Coordinator||STOCKHOLMS UNIVERSITET INKUBATOR AB - STOCKHOLMS UNIVERSITETS INNOVATION AB|
|Funding from Vinnova||SEK 300 000|
|Project duration||December 2016 - September 2017|
Purpose and goal
During the duration of the project, the demand for our service has been verified, a number of improvements has been made to match the need of the market and our users. Technical improvements that would improve scalability has also been implemented. The most critical and requested changes have been completed within the scope of this project, and a plan for how stability, scalability and customer satisfaction should increase even further has been defined.
Expected results and effects
Expected effects was partly to attract more prototype customers and work with more ecommerce platforms, and with the feedback from their customers and the sales process develop the service to satisfy more merchants, as well s consumers. During the project period we’ve achived that goal, the work we’ve been able to do with that feedback has made both our product and tech stronger. We chose to bring on fewer prototype merchants than orginally planned, since we realized that each merchant required more attention to be able acheive as frutiful of a collaboration as possible.
Planned approach and implementation
The approach used in the project has been to work closely with partners and online merchants to strengthen the product. We chose to limit the amount of prototype merchants we worked with to offer the necessary attention needed to achieve the optimal collaboration possible. This showed to be successful, we have gained a better understanding of the market and its stakeholders, whilst at the same time improving our product. We now have a product that customers and users not only uses, but choses to pay for. We reached the goal faster than estimated which lead to us shortening the project period.