Living spaces - Seclusion in proximity
| Reference number | |
| Coordinator | STEBRO PLAST AB |
| Funding from Vinnova | SEK 150 000 |
| Project duration | December 2014 - May 2015 |
| Status | Completed |
Purpose and goal
The goal is to strengthen the company (which is a subcontractor today) and the company´s position in the Swedish market by evaluating the ability to produce and sell their own products. The project will ensure the company´s long-term profitability and survival. The short term goal is that within a year evaluating the possibility of launching the product.
Results and expected effects
By market testing, we have established that 1: The most effedtive marketing channels and first customers to approach are landscape architects who may prescribe the product. 2: There is a demand for the product on the market 2: The product has an attractive and unique design 3: The product is flexible, easy to handle and maintain 4: The product and material is reusable
Approach and implementation
1: An industrial designer has been involved to produce a final design 2: Dialogue with partners around the procurement, manufacturing, finishing, etc. 3: Marketing material for the initial presentations 4: Test Tools has been produced 5: Full-scale model of the product 6: Business consultant has conducted market testing of the product and a market research. 7: Several potential customers have been approached and introduced to the product 7: The product has been shown at the regional show the Race for Business Forum: Affärsracet www.affarsracet.se