LASS-1 - an index for diversity driven profitablility

Important results from the project

Investigate how to develop an index for companies to measure to what degree they capitalize on the business potential in customer/user diversity, when it comes to product or service development, marketing or sales processes. The index also shows each company where potential development can be applied. A future version of the Index may be used by authorities to value applications with regards to how well they incorporate customer/user diversity in their projects.

Expected long term effects

In this pre-study we have created a number of questions that are measurable, and see that there is a good basis for forming an index. We have had developing conversations with six entities in B2B, B2C and public administration, who all were positive to a continued development of the index.

Approach and implementation

The project has encompassed the development of questions, testing with companies, adjustments and analysis. Together with expertise, we developed a number of questions that highlighted problems in the focus areas. The questions were tested in a pilot study with six entities: two manufacturing companies, three service providers and one local authority. By that, we have an indication that the index is transferable between industries.