All Aboard: Gender conscious design as potential for economic growth
| Reference number | |
| Coordinator | Göteborgs Universitet - Centrum för konsumtionsvetenskap |
| Funding from Vinnova | SEK 995 000 |
| Project duration | November 2012 - December 2013 |
| Status | Completed |
Purpose and goal
The overall objective of this study is to elucidate the complex relationship between gender, profitability and innovation in on particular case, the boat concept All Aboard. The purpose is twofold and aims firstly to explore how cultural meanings of gender and gender are given importance in relation to notions of profitability, innovation and technology. Secondly, the study aims to examine the impact on matters of gender equality, what that is in this context and how it can be measured.
Results and expected effects
Petersson McIntyre, M., under review. ´Queering All Aboard: Challenging the maleness of the leisure boat industry´. International Journal of Entrepreneurship and Small Businesses. -Petersson McIntyre, M.,, under review. ´Market feminism, innovation and gender´. In: Leloarne, Séverine (ed.) L´innovation a-t-elle un genre. Presse Universitaires de Grenoble. -Petersson McIntyre, M., kommande. Jämställdhet på köpet? Marknadsfeminism, innovation och jakten på den kvinnliga smaken. Vinnova-rapport.
Approach and implementation
-Petersson McIntyre, M. 2013. Queering All aboard. EGI: Equality, gender and innovation. Luleå tekniska högskola: 7-8 oktober 2013. -Petersson McIntyre, M. 2013. Queering All aboard. Missing Links. Linköping University, Sweden, June 17-19, 2013 -Petersson McIntyre, M. 2013. All Aboard: gender as potential for economic growth. International work shop on gender and innovation. Grenoble, France, 30-31 May 2013. - Petersson McIntyre, M. Genusvetenskapliga seminariet, Institutionen för kulturvetenskaper. Göteborgs universitet. 27 januari 2014.