Tests and validation of the cat collars to ensure product-market fit
|Coordinator||MOGGIE AB - MOGGIE AB, Uppsala|
|Funding from Vinnova||SEK 300 000|
|Project duration||April 2017 - October 2017|
|Call||Innovativa startups fas 1 Våren 2017|
Purpose and goal
Thanks to Vinnova grant we were able to take a step in strengthening overall company positioning. After performing more advanced tests and extended market research as part of the activity plan, we shaped our assumptions about a new customer segment that will benefit from our solution on a larger scale. When we set expectations for Phase 1, we aimed mostly to perform product-market fit validation, but instead we managed to get more insights about areas where our product has more applications. This gives us better opportunities in terms of product positioning and brings Moggie to new level
Expected results and effects
We spent past 6 months refining our product functionality and started moving from crowded consumer electronics space to a niche of vet clinical trials. We finished working on an advanced web portal that works closely with the hardware and provides the researchers opportunities to use innovative tool in cat data collection and behavior research analysis. We managed to get further commitment from SLU and a research station within a large international corporation to perform joint tests and start using Moggie solution in more complex research studies.
Planned approach and implementation
During the implementation stage we faced several findings that steered us to take fast strategic decisions to be able to quickly react to identified market needs. Thanks to the support from Vinnova, we were able to change our focus during the implementation and put efforts on most promising areas. As a result, we are approaching to an attractive and scalable global niche where we think Moggie has larger potential that goes beyond activity monitoring to advanced research segment that defines the diet, longevity and treatment for cats.