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Local news dispruted

Reference number
Coordinator Njus Media AB
Funding from Vinnova SEK 300 000
Project duration March 2017 - May 2017
Status Completed
Venture Innovative Startups

Important results from the project

Njus achieved the goals of proof-of-concept and seed financing thanks to Vinnova´s funding. The site is launched and we have thousands of visitors every day. We have received about 10 volunteer ambassadors who spread the brand in smaller towns, and are reporting local news.

Expected long term effects

With the platform, we can now offer local, national and international news in all locations throughout the country, regardless of size. By providing true local news in places where it is usually lacking or of regional quality makes people feel updated and listened to. In user interviews we have only received praise about the service.

Approach and implementation

We have worked with the reader in the center and tested us with different solutions. For example, some readers want local advertising that we are testing right now. What is not received by the reader is removed from the service immediately. We work with Service Experience Design (SxD), which means that we look at the user´s entire trip in Njus, both before visiting / using our app for what they do afterwards. We collect their thoughts, feelings and goals in the different moments.

External links

The project description has been provided by the project members themselves and the text has not been looked at by our editors.

Last updated 25 November 2019

Reference number 2017-00039

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