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Improved Health through Sugar Reduction and social enterprising

Reference number
Coordinator THIS Less-is-more Community Nordic AB - This Sugar Reduced Nordic AB uä
Funding from Vinnova SEK 300 000
Project duration March 2019 - September 2019
Status Completed
Venture Innovative Startups

Purpose and goal

The project idea is to reduce the epidemic development of obesity, diabetes2 and cardiovascular disease caused by over-consumption of sugar. At the same time reducing sugar consumption, affecting health problems and creating profitability is the challenge for our innovative business model. The goal is to influence people´s choices by offering consumers food, drinks, sweets, pastries and other products with healthy sweetness through unique meeting places and e-commerce to start a popular movement for healthy sweetness in parallel in Gävle and Wuhan / China.

Expected results and effects

A conference was held with Wuhan / Gävle and agreements were signed for over-consumption of sugar Meeting place Gävle has been used as a test, data has been collected to evaluate consumers´ acceptance of products with "healthy sweetness". Course offerings, products, services have been developed, Carl Malmsten designs the Nordic design profile. A franchise concept has been structured for expansion. IT systems have been developed for website / appstore / webshop, the starting point for the popular movement through meeting places, courses / demonstrations and healthy sweet products.

Planned approach and implementation

The start was a conference between Gävle and Wuhan for parallel efforts against over-consumption of sugar, which resulted in an agreement and the start of activities in both Gävle and Wuhan As an important part of China´s acceptance of our arrangement, the meeting place in Gävle has been shown as the center of regional influence on sugar consumption. The venue, the e-commerce / communication systems, the development of products with healthy sweetness and the franchise package are crucial for continued operations in China. The same reaction has potential retail partners in Sweden.

External links

The project description has been provided by the project members themselves and the text has not been looked at by our editors.

Last updated 13 March 2019

Reference number 2019-00666

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