imagiLabs - Enabling girls to become the female creators of technology and businesses of the future
|Funding from Vinnova||SEK 300 000|
|Project duration||March 2019 - August 2019|
Purpose and goal
The goal was to take imagiLabs´ first product, the imagiCharm from prototype to an MVP that can be tested in the market as part of a product crowdfunding campaign. During the project period we created a 3D printed version of our final design of the imagiCharm and various marketing materials including a product crowdfunding campaign video. During June we run a successful campaign where we received over 600 pre-orders for the imagiCharm booking 588000 SEK in pre-orders, validating market demand.
Expected results and effects
Through our campaign we sold more than 600 units directly to consumers while testing several marketing channels and also initiated new B2B partnerships leading to additional pre-orders. With the funding from Vinnova used for development and testing and the revenue from the campaign used for production we are (as planned) on our way to deliver the imagiCharms to our early adopters and enter the market.
Planned approach and implementation
Our team followed the planned timeline, first creating the final imagiCharm design and marketing video in April-May and launching our Kickstarter campaign at the end of May. As the campaign ended successfully end of June we also continued according to plans to develop the imagiLabs software MVP and we are launching our beta version on October 7th. We started sourcing and manufacturing, part of the project included a trip to China in September to visit and choose a manufacturing partner.