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Horsera AB

Reference number
Coordinator Horsera AB
Funding from Vinnova SEK 300 000
Project duration April 2021 - June 2022
Status Ongoing
Venture Innovative Startups
Call Innovative Startups step 1 spring 2021

Purpose and goal

Horsera is a networking app for the horse sport where users can create digital identities for horses. Our goal is to bring horses and the horse sport community into the digital age, in order to make it easier for people who are involved in sports with horses to exchange information and have their needs met digitally. By digitizing the horse, the community will become more accessible and our vision is to digitize the equine industry globally. During the project, we intend to launch and test a first version of the app in Sweden with users, customers and partners.

Expected results and effects

Within the project, team Horsera will: 1. Develop a first version of the platform´s front and back-end which will be continuously tested by users and corporate customers 2. Initiate collaborations with public actors within the horse industry and recruit long-term corporate customers 3. Launch the app on the Swedish market to create proof of concept, knowledge before raising capital and initializing a global launch The project aims to generate insights and create conditions to attract capital and expertise for the next step. We intend to grow the company and go global.

Planned approach and implementation

The project consists of activities that can be roughly divided into activities within market and technology development. The activities will be carried out by Horsera´s four owners with the help of consultants adding cutting-edge expertise. The owners will contribute free of charge during the project. The development of backend and frontend led by Therese and Isac ensures a data-driven development of the app´s functionality. In parallel with the technological development, Amanda and Mathilda will lead the work for testing, initiate partnerships and create financial projections.

External links

The project description has been provided by the project members themselves and the text has not been looked at by our editors.

Last updated 3 September 2021

Reference number 2021-00583

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