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HarpAD - Maximize your guitar

Reference number
Coordinator HarpAd - INNOVATUM AB
Funding from Vinnova SEK 298 649
Project duration March 2019 - August 2019
Status Completed
Venture Innovative Startups

Purpose and goal

Part of the goal was to develop a high quality product in collaboration with the market which we have achieved well. The product has been well received by the market. A second goal was to create a strong brand that signals quality and exclusivity. This goal has also been very well achieved. The guitarists that we have met expressed that our logotype and our visual identity looks really great and is associated with high quality. In addition to this we have developed a nice homepage with an e-commerce where we have integrated our branding which was the 3rd goal.

Expected results and effects

We have during the project managed to achieve a commercial level of our product that people are willing to buy. This in combination with our strong brand enables us to put most of our efforts at sales/expansion/export etc. Thanks to our thorough work with the foundations we have an entirely different possibility to find collaboration partners, make attractive commercial and increase our sales in the future. This is vital in order to be able to claim the patent in our target countries.

Planned approach and implementation

We have in collaboration with a reference group used their feedback in order to develop the product further, which we did together with a design engineer. Among the way we have performed structural analyses in order to secure functionality and quality. We participated at the FUZZ guitar exhibition (largest in the north) where we also had the possibility to obtain a lot of feedback, which also was a strong confirmation that the guitarists liked the product. In addition to this we have worked with a marketing agency to obtain a strong brand that is associated with high quality and exclusivity.

The project description has been provided by the project members themselves and the text has not been looked at by our editors.

Last updated 15 March 2019

Reference number 2019-00246

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