Digital marketing tool that through segmentation of users, matches sales messages to potential customers.
|Coordinator||GOFRENDLY AB - GOFRENDLY AB/SUP46|
|Funding from Vinnova||SEK 300 000|
|Project duration||October 2017 - August 2018|
Purpose and goal
During the course of the project, we have developed a ready-to-use beta version that we tested with good results during the project. We can, to some extent, meet partners needs with segmentation, which benefits us in the sales process and brought our product to the next level. This is an important step for our revenue and also to demonstrate maturity for the next fund raising. However, we realized before the project started that we needed to further develop the tool, but to do so we need a longer period of testing of the beta version and additional capital.
Expected results and effects
With our new tool, we established new partners to us and have stronger sales arguments when working with sales. We have raised venture capital, which this project and development has been a contributing factor to the success. With the conduct of interviews, we have developed our business model. As planned, our beta version is a great first step to further developing of the ad tool and giving us a good guide for future continued improvements.
Planned approach and implementation
In the needs analysis, open conversations gave a better understanding than thought questionnaires. The companies largely differed from how they worked with their sales messages and also their digital understanding of marketing. It became more relevant with the development of our backend than actually visual design for our partners. But we see that with the continued development of the app, it will give more opportunities to develop the design for the tool than it is currently possible.