Your browser doesn't support javascript. This means that the content or functionality of our website will be limited or unavailable. If you need more information about Vinnova, please contact us.

Digital marketing tool that through segmentation of users, matches sales messages to potential customers.

Reference number
Coordinator GOFRENDLY AB - GOFRENDLY AB/SUP46
Funding from Vinnova SEK 300 000
Project duration October 2017 - August 2018
Status Completed
Venture Innovative Startups

Important results from the project

During the course of the project, we have developed a ready-to-use beta version that we tested with good results during the project. We can, to some extent, meet partners needs with segmentation, which benefits us in the sales process and brought our product to the next level. This is an important step for our revenue and also to demonstrate maturity for the next fund raising. However, we realized before the project started that we needed to further develop the tool, but to do so we need a longer period of testing of the beta version and additional capital.

Expected long term effects

With our new tool, we established new partners to us and have stronger sales arguments when working with sales. We have raised venture capital, which this project and development has been a contributing factor to the success. With the conduct of interviews, we have developed our business model. As planned, our beta version is a great first step to further developing of the ad tool and giving us a good guide for future continued improvements.

Approach and implementation

In the needs analysis, open conversations gave a better understanding than thought questionnaires. The companies largely differed from how they worked with their sales messages and also their digital understanding of marketing. It became more relevant with the development of our backend than actually visual design for our partners. But we see that with the continued development of the app, it will give more opportunities to develop the design for the tool than it is currently possible.

The project description has been provided by the project members themselves and the text has not been looked at by our editors.

Last updated 25 November 2019

Reference number 2017-04076

Page statistics