Cognitive testing for selection and development of individuals, leaders and teams
|Coordinator||GAME INTELLIGENCE SWEDEN AB|
|Funding from Vinnova||SEK 300 000|
|Project duration||March 2017 - September 2017|
|Call||Innovativa startups fas 1 Våren 2017|
Purpose and goal
The purpose and goals have been met. We have strengthened and developed the company´s offering with unique, scientific, cognitive tests. We have developed our business model and our IP strategy. And we have a beta version of an automated test tool for cognitive tests including cognitive requirements specification and profiles. In addition, we have evaluated alternative Business Intelligence platforms for data storage, advanced analysis and visualization of test data. This is the basis for our digitization and links customer benefit, business model, IP and scalability.
Expected results and effects
Business model; Testing, consulting, training, certification, license fees. Digitization ensures scalability and recurring revenue. IP strategy; - Research provides knowledge lead and new applications that can be patented over time. - Branding gives recognition and customer flow. - Digitization secure automation, design protection & acquisition through AI / ML. Also unique protected database with unique cognitive profiles. Overall Impact: Competitiveness, Uniqueness, Customer Benefit, Automation, Recurring Revenue, Protection, Scalability, Capital Attractiveness
Planned approach and implementation
Three parallel work packages. 1. Business model / IP strategy / Branding strategy Active sales, networking with advisors and experts, internal strategic dialogue have provided valuable understanding of the three parts. The core of our strategy and business plan. 2. Cognitive Requirements Specification & Profiling Strong focus on simplifying, clarifying, developing, automating presentation & profiling. The product is sellable & applicaable 3. Pilot assignments with selected customers Successful & time consuming. > 30 prospects. Pilots; US Women´s Soccer, SFS, Military Work.