Automotive User Experience (AUX)
Purpose and goal
The goal of this project has been to improve the competitiveness of the Swedish automotive industry by providing methods and procedures for automotive user experience development. The project has given fundamental knowledge in understanding how to explore and develop ways to support a product development with user experience as a focus. In addition, new innovative research methods have been developed, which have already been successfully applied in other ongoing research and development projects.
Expected results and effects
Traditionally, usability and safety has been the main focus when designing and evaluating in-car interfaces and experiences. However, these factors are not enough for competitiveness in the 21st century. The work has contributed to knowledge regarding metrics and methods for a user experience focused design process. The work has helped Volvo Cars in transforming to a user experience way of work, which is a competitive advantage.
Planned approach and implementation
Part of the work has focused on how to move from a feature oriented design process to a user experience driven innovation process and there has been a focus on the capabilities needed in order to be perceived as an automotive company that embraces services and products with the utmost user experience. There has also been a focus on methods for the ethnographic study of user experience in cars. Additionally, two user experience demonstrators have been developed as test cases for method deployment.