Welcome App at Work - Industry effort for inclusion and integration
|Funding from Vinnova||SEK 300 000|
|Project duration||April 2018 - January 2019|
|Venture||Social innovation - development and testing|
|Call||Social innovation - step 1|
Purpose and goal
Integration is one of society´s biggest challenges today. It is difficult for newly arrived to get into society and find a job. Welcome app is a digital platform that connects new arrivals with established Swedes and companies. Purpose of the project was to find new ways to recruiting by bringing several players in an industry together. The result was a common view of cross-industry initiatives to simplify recruitment of newcomers, to be followed up in 2019.
Expected results and effects
The goal was to involve 10 companies during the project period to interact with 1000 newcomers through industry meetups. We however noticed during the process is that industry meetups is just a method to create meeting, but there were other underlying barriers that hindered actual recruitment to this sector. Therefore focus was gathering the industry to get a common view of needed steps ahead that they all would commit too.
Planned approach and implementation
Since a year back, Welcome has collaborated with SBAB in a project called ”Welcome at Work”. Together, Welcome and SBAB wanted to spread this to more banks to create a discussion on how the industry can solve challenges together. An invitation was sent out to all bank contacts, a user research was conducted on newcomers’ view on banking sector (from a business and recruitment perspective), and fruitful discussions were held on the actual gathering on the 18th October. Since then the discussions have been on-going and following gatherings have been planned to take the ideas to action.