Verification of market and business model for a teaching aid game that improves knowledge in mathematics

Important results from the project

The purpose of the project was to verify markets and business model for a teaching game that raises the level of knowledge in mathematics in primary school. The goals were to identify key customers, develop and receive initial feedback on an MVP for the consumer market, develop and verify business models for the consumer market and to establish collaborations with schools, universities and industry organizations. In summary, these objectives were met.

Expected long term effects

We now have a clear picture of our consumer customers in the markets we have examined and we know what customers think is important and new about our product. Through further development of the MVP and iteration with users, we know more about what works for the users. Furthermore, we have a better picture of which channels are effective in reaching customers in the various markets. We have also established contacts with industry organizations, partners and investors in our first international market. Overall, we have increased the chance of succeeding in selling our product.

Approach and implementation

The project was largely carried out as planned, although the pandemic led to more activities being carried out online instead of physical meetings. We are very pleased with the market research where our external consultant did a good job of developing relevant issues and collecting valid data. The tests with users were also successful and gave us valuable information. Networking with industry organizations, PR agencies and investors was also carried out according to plan.