Verendus attacks Europe

Purpose and goal

Verendus has in course of the project to continued the adaptation of existing products to new markets specific requirements as well as developed additional products for exampel the producers support and webb-portals. The project also created possibilities to go more into depth in potential markets for example through new contacts and networks in other countries. It has given Verendus it´s first test customer outside of Sweden and Norway and also brought a new product into Norway (As well as in Sweden and Finland). Also new partnerships and new potential cooperation has emerged.

Results and expected effects

Verendus has during this year gotten more employes, more customers, launched new products and have doubled the turnover since last year. Also Verendus have looked into new business models and ways to innovate business as well as existing products. The project has effected Verendus possibilities on an international market as well as at home due to more well thought decisions for development, priorities and our own product series. Including the decision on startign development of yet another prodcuts and setting a more longterm and sustainable strategy for an international market.

Approach and implementation

During the project a business developer/project manager was hired and a consultant was contracted. On top of this Verendus also hired a programmer during this time. This strategy was aimed at supporting entry on new markets by finding commercial structures towards and togehter with leading parts in the motorhome and caravan industry in Europe. We also wanted to adapt products to new markets and take changes and innovations to already existing markets faster. Also to find options for integration to make our offer stronger. Continued networking and contacts has been of importance.