UoI Product placement for bloggers through image tagging
| Reference number | |
| Coordinator | MERCHII AB |
| Funding from Vinnova | SEK 300 000 |
| Project duration | April 2012 - October 2012 |
| Status | Completed |
Purpose and goal
Merchii allows product placement by letting bloggers tag products in their own images, thereby driving relevant traffic to e-retailers selling the product. For e-retailers, this leads to increased sales and closer co-operation with bloggers, and bloggers earn more money through commission on sales. The goal of the project is to test the beta version of Merchii´s service with a number of bloggers and e-retailers, evaluate results and prepare for a launch.