UoI Comparific
| Reference number | |
| Coordinator | COMPARIFIC AB |
| Funding from Vinnova | SEK 300 000 |
| Project duration | December 2013 - June 2014 |
| Status | Completed |
Purpose and goal
The service has been adapted to the consumer: The analysis has improved and become more accurate, the mobile application has become easier to use and better statistics has been developed to improve the use experience. The service has been developed to work with new markets by adding new types of subscriptions. We have developed a system for email marketing in different languages and an integrated a subscription ordering subsystem.
Results and expected effects
The outcome of the project is that the service is now ready to be launched overseas. The plan is to start with two European and one non-European country. There are no technical advantages or disadvantages of any particular country, but it may be easier from a practical point of view, to launch in a market in which someone in the company masters the language.
Approach and implementation
en The development of the technology has been divided into development of existing server software and mobile application (done by the team members) and the development of new parts such as mail marketing and ordering of subscriptions (which is conducted by consultancy). During the project we investigated the possibility of quickly and in an automated manner collect price plan information for the German market. The prospects look promising, but it remains unclear whether Comparific will pursue this plan.