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UCLA GAP 2017

Reference number
Coordinator Almi Företagspartner Aktiebolag - Almi Företagspartner Aktiebolag, Stockholm
Funding from Vinnova SEK 1 485 950
Project duration May 2017 - January 2018
Status Completed

Purpose and goal

The purpose of the project is to finance the Swedish delegation to the 2017 Global Access Program (GAP) at UCLA. GAP offers companies a strategic new market entry plan, most often focusing on the US market. The program runs from July - December. 2017 13 Swedish companies were accepted to the program. All companies have received a no or no-go recommendation and for those receiving av go recommendation a suggested 5-year strategic plan was presented.

Expected effects and result

Nine of the thirteen participants have been recommended to proceed with their entry into the US market, four have been recommended to wait or to refrain from entering. The majority of the partipants are happy with the work done and agree with the recommendations, however not all. Considering that the report was presented late December it is too early too evalutate the result and understand what the work done will lead to. As a result of questions raised about the program, the Swedih participation will be paused and an evalutation will be conducted.

Planned approach and implementation

Students participating in UCLAs GAP-programme have during the period July to December conducted market research based on agreed hypotheses with the participating companies. A final report was presented in December and evaluated by an assigned panel consisting of industry experts.

External links

The project description has been provided by the project members themselves and the text has not been looked at by our editors.

Last updated 25 November 2019

Reference number 2017-02896

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