The Standard Solution for Virtual Reality

Purpose and goal

The purpose of the project has been to test the company´s technology and business model towards the virtual reality industry, with focus on how international success can be achieved. The project has been successful and the goals that was set up prior to the project has been achieved. A large number of customers has been interviewed and a good understanding of the market has been built up. A clear need for the technology has been proven and a relevant business model has been identified.

Expected results and effects

The expected result from the project was to define and verify a business model as well as to establish at least one customer relation with the intention to initiate a project. Both of these results has been achieved. A business model has been defined and tested towards customers in the segment. Further, a number of customer relationships has been established and there is an ambition to initiate a commercial project with one of these customers during the fall.

Planned approach and implementation

The focus of the project has been to meet customers and industry experts within the virtual reality market. The company have had the opportunity to speak at several international conferences related to virtual reality. Attending and presenting at industry conferences has proven to be an efficient way of reaching relevant customers in the segment. Further, Skype interviews has been conducted with a number of potential customers.