The road to a Global Market for aiFi Stackable Speakers
| Reference number | |
| Coordinator | SOUND DIMENSION AB |
| Funding from Vinnova | SEK 200 000 |
| Project duration | July 2015 - December 2015 |
| Status | Completed |
Purpose and goal
Purpose: Identify a fast way to the international market for aiFi. This through finding new ways to work with own sales channels, retailers and distributers. Goal: Reach the international market. Result: Created a good basis for a swift introduction of aiFi on the international market.
Expected results and effects
Effect: Verify three methods to reach the market. Result: Create a base for our market strategy Result: We have found three main courses for reaching the market: Untraditional retailers such as fashion stores, furnishing stores and outdoor lifestyle shops. We have created a strong base for an international market introduction for aiFi.
Planned approach and implementation
Shop-in-shop-koncept i lifestyle shops where you traditionally not sell electronics or speakers Pop-up-Stores (PuS) together with artists who are on their way to becoming famous Discount system via our own website, to make retailers interested in promotion aiFi in their stores. Result: Since the production is somewhat behind time schedule, we have not had the opportunity to try shop-in-shop concepts or pop-up-stores in physical outlets. Pre sales and promo codes in our webshop has been evaluated with good success.