The Innovation Stair Case - a roadmap for tomorrow´s entrepreneurship women within the Swedish horse community
|Coordinator||STIFTELSEN STOCKHOLM SCHOOL OF ECONOMICS (SSE) INSTITUTE FOR RESEAR - Stockholm School of Economics Institute for Research|
|Funding from Vinnova||SEK 300 000|
|Project duration||November 2016 - August 2017|
Purpose and goal
Our project had two goals. The primary goal was to increase the interest for innovation and entrepreneurship among young females (13-20 year old) within Swedish Horse riding. Our secondary goal was to increase the knowledge and interest for innovation and entrepreneurship among central organizations within the Swedish horse riding community. By doing that, our ambition was to create an interest to invest in a more long-term innovation and entrepreneurship platform for Swedish horse riding.
Expected results and effects
We have reached all our project goals: 1. We had more than 100 participants in our event. They were happy about the outcome, both in terms of getting inspiration and about the workshop. 2. We have created interest in Swedish Horse riding to create an annual innovation day, but also to develop a larger innovation platform (our innovation stair case that we compete with). 3. We have created interest in investing in innovation and entrepreneurship events for young females in our sport partners at SSE which are the main sport sin Sweden (i.e. football, hockey, skiing, golf, handball etc).
Planned approach and implementation
We hosted our Innovation day on March 8, 2017 at the Stockholm School of Economics (SSE). We had a bit more than 100 participants. During the day, we integrated inspirational talks from female entrepreneurs with horse riding experience and workshops led by SSE students. We invested quite a lot of time before the event to market the event on Facebook (films, sharing events in target groups etc). After the event, we have invested time in strengthening our collaboration with the Swedish horse riding community and share our experience with the partners in the Center for Sports and Business.