The Future of Journalism in a Digital Market

Purpose and goal

The project is a continuation of projects 2014-06125, "Journalism and media services for tomorrow´s digital market", as well as "News journalism in the digital era" (Dnr 2016-02808). The overall goal of providing media companies in Sweden with new knowledge for the development of content and new business and business models for news journalism and laying the foundation for continued research has been met beyond expectations. The project has generated a large amount of data and analysis in favor of research and understanding of digital consumption.

Expected results and effects

Initially, a number of issues had been identified. These were transformed into work packages for the connected research team: 1: Consumer Consumption Models - Consumers´ Views and Consumption of News Journalism and Driving Power Consumption. 2: Continued analysis of "Big Data" and study of users´ viral behavior. 3: Citizens´ participation in journalistic production. Work packages have resulted in a number of reports and recommendations. The in-depth project partners implement the knowledge in their development work continuously.

Planned approach and implementation

The of Future Journalism in a Digital market is a world-unique collaboration where leading media companies and academia work together to create the best possible conditions for Swedish quality journalism in a digital global market. Current projects have focused on digital consumption and, in common, the project partners have collected user data for further research and development of Swedish media´s digital operations.