Swedish Fashion Incubator

Purpose and goal

The goal is to get more fashion entrepreneurs and fashion businesses to survive and grow into strong companies that pays taxes in Sweden and generates more job opportunities. This with the help of verified facts acquired through a feasibility study about what is required and which actions the national fashion incubator will need to focus on. The goal is also to increase the cooperation within the fashion industry and use the existing resources and potentials. To visualizing different business offers and find synergies for collaboration that can generate results for all involved.

Results and expected effects

Direct results we are already seeing: - Increased knowledge about business development - Increased sales - Increased visibility of Swedish fashion in the press and media, both nationally and internationally. The big effects of all work we can evaluate first in five years. That´s when we know if our work and activities with the fashion companies we have stimulated has given any result. We hope to see that more companies survived and has become growth companies, with a high turnover, positive results, employees, and increased demand on the market, both nationally and internationally.

Approach and implementation

1 Jan 2012 - 1 Jul 2012 feasibility study (bilaga 1) 31 Jul 2012 29 Nov 2013 Implementation -Identify partners -Identify synergies and areas of collaboration -Development of industry-specific statistics (ASFB bilaga 2) -Spread knowledge about growing fashion companies and their capabilities and needs in order to grow (ASFB and THS bilaga 3) -2 pop-up stores (Swedish Fashion Council) -Industry days/seminars (THS) -Interviewing ten fashion entrepreneurs in order to verify the need of supporting activities (Modeink, bilaga 4) -inventory of incubators & business support (Modeink)