SocialPlaner
| Reference number | |
| Coordinator | CAPESAND INTERNATIONAL AB |
| Funding from Vinnova | SEK 494 712 |
| Project duration | December 2013 - April 2014 |
| Status | Completed |
Purpose and goal
We have developed a web- and mobile service, Yugglr, that helps family members to plan activities and organise daily life in a fun way together with others and also to save photos, film and document of importance to you and your family. We are createing the business of Yugglr on the ´freemium´-model, where we will charge for storage of document, photos, film and document together with other services that we intend to test on the users.
Results and expected effects
With this model we will have a first income when the service is launched and by working on spreading information about it. The first income will be when a user reaches over 500 mb of images. To get fast spread of the service we will have to work with growth and distribution. That will be the main business for Yugglr for the coming period of time. To get fast growth we plan to bring in investors capital. August 2015 - we have established Yugglr in three Nordic countries and this has created rings on the water globally. We have 200 000 users, of them 5% pays 10 SEK a month.
Approach and implementation
We have indentified need of the service and how it will be communicated and how we will create growht of users in the service. We have developed the service and a website for the service. We have also a plan for continued development of the service on more technical platforms and a plan for how to work togenther with users with the development of the service. We have decided on which business model to use and we have assured that it will be possible to work with Yugglr from this one, both with or without further financing. We have dialogues going with two to three investors on further investments.