|Coordinator||RISE VIKTORIA AB - RISE VIKTORIA AB - Göteborg|
|Funding from Vinnova||SEK 300 000|
|Project duration||March 2017 - August 2017|
Purpose and goal
The project performed as planned development- and adaption activities in relation to SMART I Sverige, in order to scale the service from Gothenburg to Stockholm. The project has also performed recruitment and increased the number of test users from 400 to 1200 individuals. The project utilized an organic scale-up model which used social media as principal measure for outreach. The project has also performed different challenges to selected cohorts of users. The cohorts have been decided through historic analysis of past user behaviour. In all challenges were performed for nine weeks.
Expected results and effects
The impact analysis show that users that has received and accepted a challenge drives on average less kilometres with a car than users that has not received or choose not to accept a challenge. The conclusion stated is that modality selection can be affected through incentives and rewards. The project also concludes that even more personalized challenges should increase this effect, and that predictive analysis of expected travel behaviour would contribute to a better match between challenge design and a real travel.
Planned approach and implementation
The project has 1) adapted SMART i Sverige in order to scale the test of the system from Gothenburg to Stockholm, 2) tested different challenges with 1200 users during nine weeks to investigate the feasibility with rewarding change, 3) distributed rewards to winners, 4) performed data driven analysis of achieved effects with rewarding change; 5) conceptualized results from the analysis and the lessons learned from applying an organic model to scale a stand-alone incentive system; 6) prepared and performed knowledge dissemination.