Sharing Business Models
|Coordinator||Lunds universitet - Internationella miljöinstitutet|
|Funding from Vinnova||SEK 800 000|
|Project duration||November 2018 - December 2019|
Purpose and goal
This project will use the ‘ecologies of business models’ framework, which builds on a metaphor of ecological dynamics in natural ecosystems, to advance understanding of how new business models reinforce existing ones or jeopardize them. It will do this via an empirical focus on digital platforms.
Expected results and effects
Digital platforms have the potential to disrupt current systems of provision in relation to urban development. The operation of multiple digital platforms within a city, thus, allows us, through comparison between cities, to understand the emerging ecologies of business models. This will help us to assess the real impact of new business models by understanding the interlinkages between business models in multiple cities. For example, to what extent does a car sharing business model reduce the environmental impact of personal mobility, or boost them?
Planned approach and implementation
This strategic project aims specifically to provide an empirical testing ground for the conceptual advances around the ‘ecologies of business models’ framework. It seeks to comparatively analyse ecologies of business models in Gothenburg, Malmö, Stockholm and Umeå (Sweden) and also in Manchester (UK).