|Coordinator||Lunds universitet - Internationella miljöinstitutet|
|Funding from Vinnova||SEK 1 917 000|
|Project duration||November 2018 - December 2020|
Purpose and goal
This strategic project will develop behavioural economics experiments that will test, examine and generate policy recommendations to advance urban sharing economy initiatives in Sweden.
Expected results and effects
Building upon a multidisciplinary team of researchers, the strategic project will provide policy recommendations for improvements, scaling and mainstreaming of urban sharing initiatives in Sweden. This will be done by utilising international insights and establishing collaboration with scientific experts in Spain.
Planned approach and implementation
With a strong focus on users and cities, the strategic project will seek to increase understanding of cognitive, motivational and contextual factors affecting decision-making processes and choices in urban sharing initiatives. Behavioural interventions (e.g. via social norms, choice settings, goal commitment) targeting the adoption of urban sharing initiatives will be tested and impacts analysed.