Research & Innovation Agenda for the Swedish Hospitality Industry and attractive Tourism Experience
| Reference number | |
| Coordinator | Besöksnäringens Forsknings- och Utvecklingsfond |
| Funding from Vinnova | SEK 250 000 |
| Project duration | August 2012 - March 2013 |
| Status | Completed |
Purpose and goal
The aim was to develop a strategic research and innovation agenda for the tourism & hospitality industry in collaboration with relevant stakeholders in order to answer to: - Why the hospitality industry shall be considered a Swedish area of strength and a description of its current/potential scale (ok) - Where Sweden has/should have intern. excellence (ok) - Shared vision and goals for research and innovation (ok) - Industry needs in the short, medium and long term (ok) - How to address the needs identified (lacking) - Forms of collaboration to implement the proposed action (lacking)
Results and expected effects
The outcome is that we have made good progress in the process regarding WHY and WHAT an SIO for the tourism & hospitality industry should be initiated. The process have had an positive impact on the discussions on research and innovation issues both within industry organizations in academia.
Approach and implementation
Personal interviews were conducted with 30 relevant individuals within the business, academia and the public sector. Two minor (7-13 people) workshops, one with tourism managers in the regions and the other with public agencies have been implemented. A larg workshop with industry leaders (160 participants) and presentation of the agenda at TUR for appr. 120 people, mainly from the public sector. What we still lack in this phase of the process is the treatment of HOW, ie a realistic and well-established implementation plan.