Personalization and Citizen Journalism - means for diversification?
|Coordinator||VÄSTERBOTTENS-KURIRENS MEDIA AKTIEBOLAG - Västerbottens-Kurirens Aktiebolag|
|Funding from Vinnova||SEK 497 000|
|Project duration||April 2017 - January 2018|
|Venture||Challenge-Driven Innovation – Stage 1 initiation|
Purpose and goal
Our aim has been to evaluate how relevance in news content can increase. Our conclusion is the individualization, is a necessity for increase perceived relevance. Co-creation also affect perceived relevance. Increased relevance correlate with higher purchase intentions.
Expected results and effects
The general aim is to include more readers in order to secure a national democratic dialog. After the first step, initiation, it is possible to identify that increased relevance will strenghten customer relations and generate more subscribers.
Planned approach and implementation
Workshops, interviews and survey have been conducted to pinpoint differeet needs and perceptions. In addition, different techniques and solutions has been tested and evaluated. Co-creation, individualization and an ability to identify ‘fake news will increase perceived relevance which in turn increase purchase intention and hence increase the competitive advantage for news media.