Personalization and Citizen Journalism - means for diversification?

Reference number 2017-01266
Coordinator VÄSTERBOTTENS-KURIRENS MEDIA AKTIEBOLAG - Västerbottens-Kurirens Aktiebolag
Funding from Vinnova SEK 497 000
Project duration April 2017 - January 2018
Status Completed
Venture Challenge-Driven Innovation – Stage 1 initiation
Call Challenge-Driven Innovation - Stage 1 Initiation 2017 (spring)

Purpose and goal

Our aim has been to evaluate how relevance in news content can increase. Our conclusion is the individualization, is a necessity for increase perceived relevance. Co-creation also affect perceived relevance. Increased relevance correlate with higher purchase intentions.

Expected results and effects

The general aim is to include more readers in order to secure a national democratic dialog. After the first step, initiation, it is possible to identify that increased relevance will strenghten customer relations and generate more subscribers.

Planned approach and implementation

Workshops, interviews and survey have been conducted to pinpoint differeet needs and perceptions. In addition, different techniques and solutions has been tested and evaluated. Co-creation, individualization and an ability to identify ‘fake news will increase perceived relevance which in turn increase purchase intention and hence increase the competitive advantage for news media.

The project description has been provided by the project members themselves and the text has not been looked at by our editors.