Participation in the Innovative Sweden´s exhibition opening ceremony and event in Tokyo 2-4 October 2013
| Reference number | |
| Coordinator | CRUNCHFISH AB |
| Funding from Vinnova | SEK 25 000 |
| Project duration | September 2013 - October 2013 |
| Status | Completed |
Purpose and goal
The purpose of the trip was to attend the opening ceremony and press conference at the opening event of Innovative Sweden and customer seminar at the Swedish Embassy. The goal was to build networks and create new business relationships that could lead to the launch of a commercial product in Japan in 2014. This goal has been partially achieved with a number of new business contacts won.
Results and expected effects
Crunchfish has with its participation in Japan, presented the company and its products to Japanese companies and also created new important contacts with potential customers. Also contacts with local journalists were established, which can give us attention in the local press. Effects of this is forward that hopefully we can do business in Japan with some of the companies we met and then grow into a local presence in Japan.
Approach and implementation
The opening of the seminar was very well arranged and conducted in a very structured and good way. The presence from Japanese government and business was very good and all attending Swedish companies were given the opportunity to present themselves and their products.