Online software to help increase E-commerce transactions
| Reference number | |
| Coordinator | TopVisible AB |
| Funding from Vinnova | SEK 400 000 |
| Project duration | June 2013 - January 2014 |
| Status | Completed |
Important results from the project
The goal was to launch Sweden in 2013 which we achieved. We have prepared ourselves for the launch of several countries in 2014, which also was a target. We have paying customers in the software, so we believe the result has been satisfactory.
Expected long term effects
As a direct result of funding from Vinnova, we have hired a programmer. Our expectation is to continue to roll out the software on several markets, which in itself was a subgoal. This will be done in 2014. We have created a business plan and marketing plan for the software and work continuously with feedback from our users to continuously develop the software to satisfy our target group
Approach and implementation
We laid the foundation in Step 1 by sketching up dummies of the software in close dialogue with test clients. Then we built a beta version that we conceded a few test clients and had sharp usertest. They gave us the last pieces of the puzzle and the developers developed the software. Parallel to this, we worked up a business plan and marketing plan. We are pleased with both software sales and now works continuously with new features and adapting to new countries and markets.